The Fair&Good team had a big vision; to mobilise New Zealanders’ spending power for good by connecting them to ethically-conscious brands.

To achieve this, I developed a fresh brand from scratch, and designed a new website that simplifies the exploration of carefully selected ethical and socially responsible brands. Users can effortlessly search for brands based on product categories or the values that resonate most with New Zealanders.

01. Brand Identity
Fair&Good draws inspiration from the materials and textures observed in their range of ethically sourced, crafted goods, resulting in a visual identity that is vibrant, earthy, and fashionable.

02. Website and Values Iconography
Fair&Good’s website simplified how Kiwi’s search for ethical goods, where users may filter their search by product category, or by the values most important to New Zealanders. Since its launch, Fair&good has grown their directory to over fifty brands, each with a Kiwi connection.

03. Newsletter Templates
Fair & Good needed fresh, custom-designed newsletter templates for their email campaigns. We delivered a range of options tailored to different purposes, including showcasing products, sharing news stories, and promoting discount codes.